Our turnkey sportsbook hands operators a complete betting business in one package: platform, front end, odds feeds, trading and risk tools, payments, back office and support, delivered ready to trade under your own licence. Everything is integrated, configured and tested before handover, so your first week live is spent on margins and marketing rather than on plumbing. The turnkey sportsbook is built for the operator, not the bettor: every component maps to a commercial outcome such as GGR, hold, retention or time-to-market. Most brands go live in 2 to 4 weeks from signature.
The turnkey sportsbook sits between two other routes to market. If your team wants to own and extend the stack itself, modular sportsbook software is the better fit. If you hold no licence and want the lowest possible entry cost, a white label is faster still, though you operate inside someone else's compliance perimeter. Turnkey is the middle path: you own the licence, the brand and the player database, while we own the technology and the daily running of it.
From signature to live in three steps
- Licence and feed check. We map your target markets, licence status, feed requirements and payment mix, then open sandbox access within days so your traders can start configuring immediately.
- Shape the book. Your team sets the sport tree, market defaults, limits, bonus logic, languages and design through the back office and CMS, with no engineering ticket standing between an idea and a live change.
- Go live and trade. Launch in 2 to 4 weeks, then extend the turnkey sportsbook with casino, virtuals or a new jurisdiction as modules rather than as projects. If you are still shaping the business case, our guide on how to start a sportsbook covers licence, budget and staffing before you sign anything.
What is included in the turnkey sportsbook package
A package earns the name turnkey sportsbook only if nothing business-critical is left for you to source alone. What follows is the full commercial product rather than a starter kit, and every component is maintained centrally so your roadmap stays free for revenue work.
- Odds feeds and market coverage Real-time pricing from tier-one data suppliers across major and local sports, with markets, margins and settlement rules configurable per region. Feed depth is set by your data contract, and we scope it with you rather than quoting a headline number you will never use.
- Pre-match, in-play, virtuals and esports One event tree serves every betting mode, so a bettor moves from a Saturday accumulator to a live cash out without leaving your brand or splitting their balance.
- Trading and risk management Automated player profiling, configurable limits, exposure alerts and 24/7 monitoring protect the book. Operators who prefer to stay lean can hand pre-match and in-play pricing to our managed trading desk.
- Player Account Management Registration, wallet, verification, KYC, AML and responsible-gaming controls sit in one back office, so compliance is handled by design rather than patched in after an audit.
- Payments Bettors can pay in through 220+ methods, in several fiat currencies and in crypto, with smart routing, automatic retries and reconciliation handled for you. The effect is a higher approval rate and far less manual finance work. See payments.
- Front end and CMS A mobile-first, fully brandable site and app shell, plus a CMS your marketing team controls. Prefer to build your own? The same core is available API-first.
- Bonus engine and CRM Free bets, odds boosts, acca bonuses and cashback fire on real-time triggers, with segmentation and lifecycle campaigns running on rules instead of manual sends.
- Reporting and BI Handle, hold, GGR, bonus cost and NGR per cohort sit behind every screen, so you optimise on data rather than instinct.
How a turnkey sports betting platform works
The mechanics of a turnkey sportsbook are simpler than the sales decks suggest. Licensed odds feeds stream prices into a trading engine that applies your margins, limits and liability rules. Your front end reads those prices through one API and writes bets back into a single wallet shared with any other product you run.
The same wallet, identity and compliance layer serves account management, payments and reporting, so a bettor exists once across your whole business. You configure the commercial rules, and the turnkey sportsbook executes them. We keep the feeds, the settlement, the hosting and the certifications running underneath, and your licence stays yours throughout.
What a turnkey sports betting solution changes in your P&L
A turnkey sportsbook is judged on the P&L, not on a feature list. Three levers matter most for a betting brand.
First, time-to-market: a sportsbook launched before a major tournament earns a season of GGR that a delayed one simply forfeits. Second, hold and margin: disciplined pricing, tight limits and fast settlement decide whether turnover converts into gross win, which is why the trading layer deserves more scrutiny than the lobby design. Third, cost of ownership: one contract replaces separate deals for platform, feeds, payments, hosting and support, so operating cost per brand falls as you add markets. Reporting ties the three together, showing exactly where margin is made or lost.
Turnkey sportsbook compared: build, modular software or white label
Choosing a route comes down to licence ownership, speed and how much of the stack you want to run. The table below shows where each model fits.
| Approach | Time to market | Whose licence | Control | Upfront cost | Best for |
|---|---|---|---|---|---|
| In-house build | 12–18 months | Yours | Full | Very high | Groups with a trading and engineering team |
| Modular sportsbook software | ~4–8 weeks | Yours | High, you own the platform | Medium | Operators wanting speed with ownership |
| Turnkey sportsbook | 2–4 weeks | Yours | Medium to high | Low | Licensed brands launching a full book fast |
| White label sportsbook | 1–3 weeks | Provider's | Lower | Lowest | Testing a market before committing |
The honest distinction is licence ownership. A white label runs inside our regulatory perimeter, which is fast but limits customisation and rules out most locally regulated markets. A turnkey sports betting solution runs under your licence, so you keep the player relationship, the data and the freedom to change provider later without losing your market.
Licensing, compliance and regulated markets
You bring the licence, we bring the certified technology to sit under it. Every turnkey sportsbook we deliver is built and tested to the standards applied in 20+ jurisdictions, against GLI-tested components and ISO 27001 information-security standards, and configurable KYC, AML and responsible-gaming rules per market. Test-house evidence is produced at platform level, which keeps that burden off your team as you expand.
Because rules are configurable per jurisdiction, one turnkey sportsbook can serve several regulated markets at once, and our team advises on jurisdictional specifics during onboarding. All licence-related obligations remain with you as the operator, which is precisely what makes this model viable where white label is not. Full detail on markets and certifications sits on our licensing hub.
Adding a casino to the same platform
Betting and gaming share a wallet, an account and a marketing budget, so running them on two platforms is an expensive habit. You can add a casino to the same turnkey sportsbook and put 25,000+ titles from 100+ studios in front of the audience you already acquired.
Cross-sell is the practical argument. Sports drives volume around fixtures, casino fills the gaps between them, and one bonus engine can move a bettor across both without a second registration. Nothing is rebuilt: the casino inherits the same wallet, compliance layer and reporting.
How the platform fits your stack
The turnkey sportsbook is built as a single-API core surrounded by independent modules, so one integration replaces a folder full of separate contracts and each part scales on its own.
- Casino
- Sportsbook
- Mobile
- Telegram
- One integration point
- Games
- Cashier
- Player accounts
- CRM
- CMS
- Reporting
- Game studios
- Payment providers
- KYC
- Regulator reporting
This is what lets a small team run a book that behaves like a much larger one, and why adding a market later does not mean re-platforming. New components inherit the same wallet, compliance and reporting, so nothing is built twice.
Trading desk, uptime and managed services
Software is half of what keeps a book profitable. Your turnkey sportsbook is backed by 24/7 technical support, proactive monitoring and clear uptime SLAs at 99.99%, so incidents are handled before your bettors notice them, including during the traffic spike of a cup final.
As your turnkey betting provider we can also run the operational layer: managed trading, payments operations, KYC and verification, anti-fraud, and multilingual player support. That means you can launch without hiring a full trading desk on day one, then take functions in-house as volume justifies the headcount. Through all of it one account manager remains your single point of contact, from integration into every new market you open, so the roadmap always has an owner.
Why operators choose our turnkey sportsbook
- 2 to 4 weeks from contract to a live betting brand
- 99.99% uptime under peak traffic, with horizontal scaling for major fixtures
- 220+ payment methods and 20+ jurisdictions we build for through one integration
- Your licence, your brand, your player database, with no lock-in on the front end
- Casino, virtuals and new markets added as modules, not as re-platforming projects
- Managed trading and back-office services available on the same stack
For a new provider, the depth and honesty of what we publish decides who makes an operator's shortlist, far more than domain age. That is the standard this page and our turnkey sportsbook are built to meet.
Frequently asked questions
What is a turnkey sportsbook?
It is a ready-to-launch betting business delivered as one package: platform, front end, odds feeds, trading tools, payments, back office and support, operated under your own licence.
How does a turnkey sportsbook platform work?
Licensed odds feeds price events, a trading engine applies your margins and limits, and one API connects your front end to a single wallet, PAM and reporting. You set the commercial rules and we run the technology beneath them.
What are the features of turnkey sportsbook software?
Pre-match and in-play betting, virtuals and esports, bet builder and cash out, risk management, PAM with KYC and AML, payments, bonus engine, CMS and BI reporting.
How long does it take to launch a turnkey sportsbook?
Typically 2 to 4 weeks from signature to go-live, depending on integration complexity, licence status and how much front-end customisation you want.
Do I need my own licence?
Yes. Turnkey runs under your licence, which is what keeps the player data and market freedom with you. If you do not hold one yet, a white label under our licence is the faster interim route.
What is included in the package, and what is not?
Everything needed to trade is included. You bring the licence, the marketing budget and the commercial decisions. Odds feed depth depends on your data contract, which we scope with you.
How is turnkey different from white label?
Licence ownership and control. White label is cheaper and faster but runs inside the provider's perimeter. Turnkey costs a little more and gives you the brand, the data and access to locally regulated markets.
Can I add a casino later?
Yes. Casino runs as a module on the same wallet and back office, with 25,000+ games from 100+ studios through one API and no second registration for the player.
Can I use my own front end?
Yes. Take the ready-made React front end for speed, or build your own against the API and keep the platform as the engine.
Do you provide trading and risk management, or do I need my own team?
Both models work. Our managed trading desk can price and manage liability for you, or your traders can run the book with our tools and take full control.
Launch your betting brand
Tell us your target markets, licence status and timeline, and our team will map the fastest compliant route to a live book.